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About this book
Video is the single most powerful tool businesses have at their disposal. Period.
Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter—the community.
In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships.
The core principle of Legendeering is “Lead with value, always.” And, in this book, Tom will show you how to do just that.
This is marketing the way marketing was always supposed to be done.
If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.
About the Author
Tom Langan is a two-time Emmy Award-nominated Director of Photography and Producer and the founder of Talex Media. With a career spanning 20 years, Tom has produced hundreds of hours of national and globally-distributed programming for major broadcasters including BBC, NBC Universal, and Discovery. Tom has served as Showrunner and Series Producer on multiple complex and challenging projects overseeing multi-million dollar budgeted productions. He has staffed and led teams filming all over the world in environments ranging from the Arctic Circle to sub-Saharan Africa producing lifestyle, documentary, entertainment and commercial content. Legendeering is his first book.
Learn more about Tom and his work at www.talexmedia.com
Endorsements
“Through a mix of captivating stories, insightful lessons, and actionable strategies, Tom Langan illustrates the remarkable things that happen when you set out to humanize the world of business. In Legendeering, he shows how powerful it is to put people over product, and reminds us that, regardless of what we do for a living, we can all make the choice to be in the hospitality industry.” — Will Guidara, celebrated restaurateur, author of Unreasonable Hospitality
“I am so grateful that Tom Langan has written Legendeering, a book that holds true to its promise. The tried and true strategy he lays out in this book embodies the same principles and philosophies we employed at Nickelodeon to grow from nothing in 1980 to a juggernaut worth $10 billion dollars in just 16 years. And, while Legendeering provides readers with a theoretical understanding of why we work to build legendary brands, this book takes the extra step to arm its readers with a brand new and pragmatic approach to the how. In a world where young people can smell inauthenticity miles away, Legendeering is an essential primer for building brands that they will cherish for years to come.” – Geraldine Laybourne, Serial Entrepreneur, Former President of Nickelodeon and Co-Founder of Oxygen Media
“Tom Langan writes from the heart with passion and exuberance. With storytelling as a north star and humanity as a guiding principle, this book pilots you in the right direction for success.” - Sara Kozak, TV Executive
"‘I am your greatest fan.’ I've said this each time that I have had the opportunity to meet with and spend time with Tom. He brings a fresh perspective to life. The human experience is about expressing our story, and connecting it to our shared human story. And Tom, through Legendeering, elevates and demystifies that experience. He always delivers value to the audience at the highest level." - Seth Pepper, High Performance Coach, World Champion and Hall of Fame athlete
“Most entrepreneurs (and many businesses for that matter) fail because they give up what they want most for what they want now. They chase short-term revenues over long-term relationships. In Legendeering, Tom Langan offers an antidote to this epidemic of extractionary capitalism and gifts us with an alternative, sustainable, and community-focused pathway to transform our businesses into brands that matter.” - Alok Appadurai, Wall Street Journal best-selling author and Founder of Uplift Millions