Dress Your Essence Launch Hub
Support Jennifer’s transformative message and impact by sharing Dress Your Essence!
On this page, you will find swipe copy, images, and other resources to help you share this book with your community. We want to make this easy for you!
If you have questions, please feel free to reach out to Bryna at publisher@worldchangers.media.
Quick Links
Instructions
We want to make sharing Dress Your Essence as simple as possible for you. Here are some guidelines to help you plan your support.
It’s important to create the highest level of support during the launch and in the week immediately following (September 9 - 20)
What to do
Send an email to your friends and family announcing that the book is live. You can customize swipe Email #1 or #2 below, or write your own from the heart.
Share 2-4 social posts with images throughout the launch period.
Like and comment on social posts from Jennifer and others who are sharing the book to increase engagement.
Email Swipe Copy
Use these emails as a basis to craft your share! Feel free to personalize to fit your voice and audience. The sections appearing in [BOLD CAPS] are for you to customize for your voice and audience.
Links are embedded in the email copy below, and also listed here
Link to buy page: https://www.worldchangers.media/jennifer-butler-dress-your-essence
Email #1
Subject line ideas
When you open your closest, what are you really looking for?
[BIG ANNOUNCEMENT] Dress Your Essence by Jennifer Butler is available now!
Email body
[YOUR GREETING]
How many times have you looked in the mirror and thought to yourself, “Something is off”?
Maybe the outfit you chose just didn’t “feel” right. Or, maybe you thought there was something wrong with you—with your body, your shape, or your coloring—and felt like you were “less than.” Either way, you probably went back into your closet to retrieve another outfit, and another, and another—only to settle for an outfit that didn’t light you up.
The thing is, what we’re looking for in our closets isn’t clothing. It’s us. It’s who we are. Our vital essence. When our clothing and accessories don’t complement and illuminate that essence, we feel a sense of dissonance, and it dims our inner light.
You are a living work of art, and you deserve to adorn yourself as befitting the masterpiece that is you. In this gorgeously illustrated book, Jennifer Butler—master colorist, stylist, and industry icon—will show you how to stop dressing from “shoulds” and start creating a visual profile that reflects the beauty, depth, and transformative power of your inner light. Moreover, you will learn to embrace beauty as a spiritual practice—the missing piece of the puzzle of your authentic presence.
If you’re ready to create a magnetic personal style, be fully seen for who you are, and learn to love the “you” you see in the mirror, this book is a must-read.
>>> Order your copy of Dress Your Essence today! <<<
[ADD SOME TEXT ABOUT YOUR RELATIONSHIP WITH JENNIFER AND/OR YOUR OWN EXPERIENCE OF LEARNING TO DRESS YOUR ESSENCE AND WHY YOU’RE SO EXCITED TO SHARE THIS BOOK WITH YOUR AUDIENCE, FRIENDS, AND FAMILY]
>>> Order your copy of Dress Your Essence today! <<<
[YOUR CLOSING WORDS]
[YOUR SIGNATURE]
TL;DR: Dress Your Essence, the new book by Jennifer Butler, is available now from WorldChangers Media! Get your copy at https://www.worldchangers.media/jennifer-butler-dress-your-essence
Email #2
Subject line ideas
What if getting dressed could be a spiritual practice?
{NEW BOOK} The unique-to-you solution for real self-love
Email body
Are you struggling to be “seen” in your life? To be appreciated, or taken seriously? To be understood deeply by those who matter most?
If so, the issue may not have anything to do with who you’re being, and everything to do with what you’re wearing!
We are all born with a perfect combination of colors and energies unique to our mission here on Earth. The palette of your hair, skin, and eyes, combined with your natural inner light, allows you to be seen by others—to come into form visually and tangibly. Who you are physically is a direct reflection of your soul, and who you are is already perfect.
However, if your wardrobe doesn’t reflect and enhance your natural essence, you may feel like others don’t—or can’t—see you fully.
In her new book, Dress Your Essence, master colorist and industry icon Jennifer Butler shares how you can make getting dressed not only an art form, but a spiritual practice. When you dress your body in the colors, fabrics, metallics, and shapes that reflect your beautiful natural design, your soul’s essence will radiate outward through your body and be seen and felt by others.
This work is the antithesis of everything we are taught and sold by the fashion industry. Trends are about formulating an image that others buy into, but dressing your essence is about freeing the beautiful magic of your inner light.
>>> Order your copy of Dress Your Essence today! <<<
[ADD SOME OF YOUR OWN THOUGHTS ABOUT THE BOOK AND WHY YOU’RE EXCITED TO READ AND SHARE IT]
>>> Order your copy of Dress Your Essence today! <<<
Here’s what reviewers are saying about Dress Your Essence:
“I’ve had the joy of being both a client and a friend of Jennifer Butler for over twenty years, and I can attribute much of my success, both personally and professionally, to her expert eye. As though gifted with a superpower, Jennifer sees the highest essence of a person’s soul as an array of color. Through her encouragement, we begin seeing ourselves as the unique and beautiful beings that we are as well. Most exciting, however, might be that we’re finally able to show up in ways that allow others to see and experience us in the fullness of our essence, too! Jennifer Butler is a jewel, and this book is a true work of art.” — Katherine Woodward Thomas, New York Times bestselling author of Calling in “The One”: Seven Weeks to Attract the Love of Your Life
“In my journey as a health and wellness expert, I’ve learned that balance is key—not just internally, but in how we present ourselves to the world. Jennifer Butler’s Dress Your Essence is a testament to this balance, teaching us that our external presentation can and should be an extension of our inner selves. After consulting with Jennifer to discover my best colors and styles, I experienced firsthand the transformative power of dressing in alignment with my essence. The impact was profound, not only on my personal brand but on my confidence and authenticity. Jennifer’s book is more than a guide; it’s a gateway to self-discovery and self-expression. It challenges the conventional approach to fashion, urging us to look inward and dress in a way that truly reflects who we are. Dress Your Essence isn’t just about creating a memorable impression; it’s about honoring our individuality and embracing our unique journey through life. I encourage you to embrace the principles laid out in this book. Showing up as ourselves is crucial for our well-being and is the cornerstone of building a genuine and impactful practice. Let Jennifer guide you through this journey of self-love and empowerment, and watch as your personal and professional life transforms.” — JJ Virgin, New York Times bestselling author of The Virgin Diet
>>> Order your copy of Dress Your Essence today! <<<
[YOUR SIGNATURE]
TL;DR: Dress Your Essence, the new book by Jennifer Butler, is available now from WorldChangers Media! Get your copy at https://www.worldchangers.media/jennifer-butler-dress-your-essence
Social Media Swipe Copy
Please use these posts whole cloth or as inspiration for your own Facebook and Instagram posts.
it is optimal to share at least 3 posts during launch week to help Jennifer spread the word.
Be sure to tag Jennifer in your posts. Also, please like and comment on as many of her book posts as you can to increase visibility.
If you like to use hashtags, please use #dressyouressence, #jenniferbutlercolor, and #worldchangersmedia.
Link to buy page: https://www.worldchangers.media/jennifer-butler-dress-your-essence
Please note that all buy links will be active and posted to the above page on or before September 9, 2024.
Don’t forget to tag Jennifer in all your posts! (If you’re not connected already, find her using the links below.)
Facebook: @jennifer.butler.7524; @jenniferbutlercolor
LinkedIn: @jennifer-butler-a74209a; @jennifer-butler-color
Instagram: @jenniferbutlercolor
YouTube: @jbcolor
Post #1
How many times have you looked in the mirror and thought to yourself, “Something is off”?
Maybe the outfit you chose just didn’t “feel” right. Or, maybe you thought there was something wrong with you—with your body, your shape, or your coloring—and felt like you were “less than.” Either way, you probably went back into your closet to retrieve another outfit, and another, and another—only to settle for an outfit that didn’t light you up.
The thing is, what we’re looking for in our closets isn’t clothing. It’s us. It’s who we are. Our vital essence.
In her new book, Dress Your Essence, master colorist and industry icon Jennifer Butler shows us how to find ourselves in our wardrobe, and finally shine our inner light into the world without filters or distortions.
[SPECIFY LINK IN COMMENTS OR LINK IN BIO]
Post #2
Are you struggling to be “seen” in your life? To be appreciated, or taken seriously? To be understood deeply by those who matter most?
If so, the issue may not have anything to do with who you’re being, and everything to do with what you’re wearing!
We are all born with a perfect combination of colors and energies unique to our mission here on Earth. The palette of your hair, skin, and eyes, combined with your natural inner light, allows you to be seen by others—to come into form visually and tangibly. Who you are physically is a direct reflection of your soul, and who you are is already perfect.
However, if your wardrobe doesn’t reflect and enhance your natural essence, you may feel like others don’t—or can’t—see you fully.
In her new book, Dress Your Essence, master colorist and industry icon Jennifer Butler shares how you can make getting dressed not only an art form, but a spiritual practice. When you dress your body in the colors, fabrics, metallics, and shapes that reflect your beautiful natural design, your soul’s essence will radiate outward through your body and be seen and felt by others.
Order your copy now.
[SPECIFY LINK IN COMMENTS OR LINK IN BIO]
Images
We have created these images for ease of sharing on Facebook, LinkedIn, and Instagram.
You can copy and paste into your chosen social platform, or download the images by right-clicking on them (Control + click on Mac) and choosing “Save Image As” to save to your own files.
