Are you keeping your genius locked up in your head?
Here's a convo I have over and over with potential book clients:
"I don't know if I'm a thought leader. I'm a successful expert in my field, but I have ALL these other huge ideas that I think are related and I'm not sure how they all fit together."
A lot of people would tell these world-changers to just stay in their lane and keep those other big ideas under wraps.
Not us.
If an idea was given to you, it's yours to run with. And, chances are, the reason you're not seeing how it all fits together is NOT because it doesn't fit. It's just because you're too close to the material.
And honestly, if you're committed to "staying in your lane," how the heck can you position yourself as a thought leader? #thatdoesntwork
Strategic ideation is a HUGE part of what we do with our authors at WorldChangers Media. Before any book gets written, we spend significant chunks of time looking at our client's vision, expertise, personal stories, and passion. We make sure ALL of who they are ends up in the mix, because there is, in our opinion, literally no other way to write a world-changing book.
That said ...
Developing your thought leadership is a process unto itself. And, once you can clearly see how ALL of who you are (including all those big ideas you think are too "out there") fits into a brilliant and unique system, you create a platform and message that is truly irreplicable -- because only YOU have the exact constellation of knowledge and expertise necessary to execute on it.
In other words, you become what our star client Alok Appadurai calls "An ocean of one."
After that, the sky is the limit.
When our clients release their books, they don’t just have a great book. They also have a functional blueprint for:
Digital products
High-level keynotes
Workshops and trainings
Masterclasses and online conversion events
A 3,5, or 7-day retreat
A multi-day event or conference
… and so much more.
So, if you’re ready to step into the next evolution of your thought leadership, but you’re not sure how to put all the pieces of the puzzle together, let’s talk.
Because genius that stays locked up in your head is useless to you, your clients, and the world.
But genius crafted to be useful to others ... now THAT can change the world.